The Ozone X-Madrid marked a turning point in the strategy of the Ozone Group: reinterpreting the traditional bowling experience to connect with a new generation of users in a radically different environment. Located within X-Madrid, a disruptive extreme-leisure complex, the project starts from a raw, exposed shell—unclad and unapologetic—which becomes the visual foundation for a gritty, urban aesthetic rich in cultural references.
The design focuses on amplifying what already exists and adding visual and functional layers that organize the different uses: bowling with a Hyperbowling system (interactive illuminated bumpers), bar area, barcade, bumper cars, and arcade machines.
Each zone is treated as an autonomous fragment within a dynamic whole:
Bowling area: custom-designed play furniture with metal structures and neon-lit bowling pin silhouettes, complemented by bespoke carpeting and acoustic ceilings.
Bar area: defined by expanded-metal mesh screens, metal plate flooring, and a timber ceiling.
Barcade and arcade zones: acoustic carpeting, differentiated lighting schemes, and RGB atmospheres.
Dripping paint on walls and ceilings, a direct reference to the urban artist Craig Costello (KRINK), serving as a visual link between graffiti culture and the center’s liquid, kinetic aesthetic.
Bolo Lamp and “Pin Lamp”: proprietary sculptural pieces made from wood or recycled bowling pins, introducing character and narrative without resorting to literal theming.
The ensemble is intense, raw, and vibrant—aligned with the visual language of X-Madrid—and transforms bowling into an expanded cultural experience. A space that not only hosts play, but becomes an active part of the user’s urban narrative.
A bowling alley unafraid of the city. Industrial design, urban art, and gamer culture come together to create an expanded leisure experience. Bowling as part of a contemporary narrative.
Bowling with an urban soul.
Raw aesthetics, immersive atmosphere.
Dripping, metal, and visual rhythm.