Karting Salou

Envolver para significar: una piel perforada serpentea y unifica un espacio preexistente, activando el imaginario de la velocidad

Karting Salou is one of those foundational leisure venues of Mediterranean coastal tourism, born during the European tourism boom of the 1980s and 1990s. Starting from a legally consolidated minimal structure—a lightweight roof over a metal framework—the project is conceived as an act of reinterpretation: it is not about expanding, but about giving character, image, and continuity to what already exists.
The strategy is direct and eloquent: a red perforated metal envelope wraps the perimeter, folds around the edges, and transforms a scattered set of elements into a continuous, recognizable volume. This metal skin flows seamlessly, absorbing both the main volume and the service annex, generating a new visual rhythm that evokes the motion of the track. Red, with its automotive connotations—from Ferrari to Marlboro—places the space within the symbolic imagery of speed, without resorting to literal theming.
Inside, the intervention is completed with a new decorative canvas featuring a graphic, camouflage-like pattern that covers ceilings and walls, along with RGB lighting that activates the space across extended time slots. Signage and graphics round out the visual language with references drawn from racing, competition, and arcade culture.

Project name
Karting Salou
Location
Salou (Tarragona)
Year
2022
Customer
Karting Salou
Area

The result is a minimal architecture with an intense reading: an enveloping gesture that transforms a functional element into a visual emblem, unifies what was previously fragmented, and materializes the adrenaline of karting through a graphic, spatial, and emotional language.

An intervention that activates the visual language of karting: metal sheeting folds as if in motion, red speaks of speed, and minimal architecture gains presence. Design as gesture, enveloping as symbol.

A continuous skin, a coherent space.

One gesture unifies everything.

Shaping without rebuilding.

Your space can be lived more intensely, too.