Primavera Park represents the complete transformation of a former aparthotel into one of the new benchmarks of hospitality in Benidorm. The project stems from the second generation of Primavera Hotels’ ambition to elevate the guest profile, optimize the product, and provide the brand with a clear and differentiated identity in a saturated market.
The intervention combines a strong architectural presence—defined by the building’s curved form and its location facing L’Aigüera Park—with a warm, refined interior design that introduces a new language to the city’s urban hospitality scene. The entrance is resolved through a six-meter-high curved glass element, acting as a symbolic and visual threshold to a fully reinvented interior.
The design proposes an immersive atmosphere in which natural materials, vegetal textures, latticework, indirect lighting, and warm tones articulate a contemporary tropical narrative. Each space is conceived to be functional, elegant, and photogenic, meeting the expectations of a more discerning, design-savvy guest.
The swimming pool, conceived with material continuity between the basin, paving, and planters, becomes a true scenic focal point. The bars—either open to the exterior or immersed in more intimate, intense atmospheres—display a distinct identity while maintaining overall coherence. The guestrooms reinforce this approach with warm restraint, natural wood, matte black accents, and open views of the urban landscape and the sea.
Primavera Park does more than update an existing building: it redefines its function, repositions its target audience, and contributes to raising the standard of Benidorm’s hotel offering through a contemporary and emotionally considered approach.
A comprehensive repositioning of a hotel in the heart of Benidorm, defined by a new warm, tropical, and contemporary identity.
A hotel that redefines its target guest, with design placed at the service of strategy.