Servipizza is a locally rooted restaurant group with a long-standing presence in the Vega Baja region of Alicante. It originated from the traditional Italian restaurant model, evolving into a fast-casual offering designed for everyday dining, while maintaining quality ingredients and controlled production processes.
The group comprised four restaurants, each developed at different times and with varying finishes. The design strategy relied primarily on graphic design to reposition the business within the landscape of major franchises, providing it with a strong, cohesive, and easily recognizable visual identity.