Exótico

Exótico is more than the main restaurant of Hotel Primavera Park: it is a key element within a strategy aimed at redefining the hotel’s role in the city. Far from offering dining exclusively for guests, it is conceived as a gastronomic destination open to the urban environment, with a powerful and highly distinctive visual proposal.

The design takes the hotel’s tropical identity as its point of departure, but pushes it further in terms of intensity, color, and atmosphere, generating a visual universe of its own. The intervention is not based on theming, but on constructing a coherent, immersive, and contemporary experience that evokes tropical exuberance through a sophisticated design code.

Key elements of the space

• Central bar as a sculptural focal piece: crowned by a large-scale circular jungle-inspired chandelier, with hanging greenery, fringe luminaires, and a backlit faceted bar counter.
• Clear visual language: geometric patterns, custom carpets, vibrant textiles, continuous linear LED lighting, and a palette dominated by deep greens, pinks, and purples.
• Integrated real vegetation: not as decoration, but as a structuring element of the spatial perception.
• Differentiated settings: bars, perimeter sofas, a show-cooking area, and an event stage, all unified under a consistent lighting and formal code.

“EXÓTICO” signage in circular neon against a backdrop of dried leaves: a photogenic landmark that communicates brand, character, and memorability.

Exótico encapsulates a new model of hotel dining: outward-facing, designed to attract, and built upon an emotional, photogenic design with a strong narrative.