The project for the Hotel Bristol is based on a critical reading of a recent renovation—well executed from a functional standpoint, yet presenting strategic weaknesses. The hotel entrance was ambiguous: access was concealed behind a tunnel, creating confusion and diverting visitors toward the café. Meanwhile, the bar was neutralized by an overly generic image, lacking a recognizable visual identity from the exterior. The inner courtyard, although structurally significant, remained underutilized.
The intervention operates without altering the architecture, yet achieves a complete shift in the arrival and consumption experience.
The entrance is activated through a backlit ceiling with Art Deco–inspired geometry, living planters, and a vertical garden featuring an illuminated logo, clearly signaling the point of entry and strengthening brand recall.
The inner courtyard is transformed into a livable garden through the introduction of a central tree, suspended lighting, and cascading greenery, creating a fresh and sophisticated atmosphere that enhances the bar as a social gathering space.
The outdoor terrace was redesigned to make the offer visible to passersby, incorporating planters, olive trees, and spherical lamps that emphasize the open, Mediterranean character of the space.
Inside, a continuous lighting system was designed to run across the entire ceiling, generating depth, identity, and visual clarity through the glazed façades.
The intervention is completed with new decorative signage and a warmer lounge area featuring a library and indoor vegetation.
The style takes the hotel’s own logo as its point of departure, with its faceted geometry in white and gold, reinterpreting Art Deco codes through a contemporary, operational language. The result is not decorative but strategic: improved wayfinding, visual appeal, perceived value, and the profitability of common areas are achieved.
Access activation, courtyard and terrace redesign, and interior adjustments that improve orientation, visibility, and consumption without altering the architecture.
An operational design with identity and narrative.